A Focus On Your Lifetime

We spend a great deal of our life in our cars.
Bringing us everywhere with our experiences and emotions, they become a sort of companion of our stories. Many of which may be “universal”. Since 1998, Focus has been a top seller for Ford all across Europe. A leading and loved car that made a real and proud fan of each owner. How can we combine these two insights together and convert the launch of the new Focus 2014 into a real emotional event?
Celebrating the most proud Focus owners, converting them into real brand’s advocates.
Hence A FOCUS ON YOUR LIFETIME, a serialized online film, in which owners become screenwriters by sharing their stories, that were used as starting points to a new episode. The best and the most fascinating ones were produced within a few days from their selection and went online on a specifically created interactive website: afocusonyourlifetime.com


  • Date: 10/12/2014
  • Categories: Integrated Campaign / Social / UX
  • Client: Ford Italy
  • URL: http://ford.it
  • Agency: Blue Hive Rome (Ogilvy, Wunderman, Mindshare)
  • Digital Creative Director: Alessandro Izzillo
  • Digital Production Company: Uprising Milan
  • Digital Director: Gabriele Vinci
  • Production Company: Filmmaster
  • Director: Igor Borghi