In may 2014 Ford played a relevant role at Rome Master, one of the most prestigious red clay tennis tournament in the world. During the week, Ford launched a Guerrilla Activation in order to win the ticket to the matches.

  • Date: 05/11/2014
  • Categories: Activation / Guerrilla / Outdoor
  • Client: Ford Italy
  • URL:
  • Agency: Blue Hive Rome (Ogilvy, Wunderman, Mindshare)
  • Digital Creative Director: Alessandro Izzillo