NO WASTE OF TIME

LOWE XMAS BRIEF 2012. CASE STUDY.  No one has time to waste with New Year wishes. Especially in 2012. So here are the world’s quickest wishes. A website that shuts down after one second. A print campaign that never aired, in order to not waste readers’ time. A sound file with the wishes written directly on the file name.

  • Categories: Online Digital Content / Self Promotion
  • Agency: Lowe Pirella
  • Production: In-House