The campaign makes fun of fashion world’s false myths and fake promises. How? Creating a series of “impossible shops” which sell things that can’t be bought and not even owned. It’s an invite to keep clear of false promises, in order to be able to discern a real brand from a fake one.

  • Categories: Fashion / Integrated Campaign
  • Production Company: Frans Kuypers + White Russian
  • Director/Photographer: Kurt Stallaert
  • TV Post Production: Caviar
  • Post Production: Magic
SISLEY AW 2012-0
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