An organization called N.O.I.A. (boredom) is trying to erase any moment of fun from the world. That’s why they pick on Cucciolone: the ice-cream with vignettes that brings fun in family life. In the tv commercial, a happy family definitively beat the N.O.I.A.

  • Date: 07/07/2013
  • Categories: Tv commercial
  • Client: UNILEVER
  • Agency: Lowe Pirella
  • Executive Creative Director: Laura Sordi
  • Creative Director: Alessandro Izzillo, Daniele Dionisi, Mauro Manieri
  • Director: David Lodge
  • Production House: (h) Films